We were contacted by two recent graduates in London with the craziest idea and a prototype of a working AI motorcycle road trip application. And they wanted a logo. 🏍️💨
If you’re a passionate motorbiker, this app will give you the best routes, curves, speeds, and tips to improve your next trip. For mid-pro motorbikers, you can go to the track and check your stats before the race. 🏁🏆
Logo Key Words: After the competitor analysis, we created keywords that encapsulate the essence and feeling of the brand. Our process focused on two main points: competitor research and moodboard creation, followed by defining the brand keywords. 💡📊
Design Process: Initially, we presented two variations of a symbol and typography logotype to the clients. They didn’t like it, so we created a third version, which was a BLAST! They loved it, and it was a great success for us. Phew! 🎉✨
Task
We started with a business analysis and pinpointed several key actors in the field of mid and pro motorcycles. We discovered that many brands hadn't renovated their image in quite a while. We conducted an analysis based on graphic criteria and developed a moodboard for the project.
