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Branding Identity
August 1, 2023

UX/ UI Design | ServeNow Providers | 42Soft

This project involved designing a home page for 42 Software, a company specializing in ServiceNow Implementation, AI solutions, and custom software development. The goal was to create a visually engaging and informative landing page that not only showcases the company’s diverse technological services but also drives user interaction and lead generation. The design reflects professionalism, cutting-edge technology, and user-centricity.

Task

UX UI Design

  • Design

    UX/UI

  • Client

    42Soft

Hero Section: The hero section captures attention with a bold statement: "Outsourcing Done the Right Way!" This reinforces the company’s core value proposition of elevating businesses through talent outsourcing. A clear and prominent Call-to-Action (CTA) button, "Let's Talk," encourages visitors to start a conversation, leading to increased conversions. The visual of a rising graph in the background emphasizes the theme of business growth, while the image of a ServiceNow instance is highlighted to show expertise in the field. Expertise Sections: This section breaks down specific technology stacks the company excels in, such as MS SQL and PostgreSQL database mastery, Java Development Services, and C++ Engineering Excellence. A clear and prominent Call-to-Action (CTA) button, "Let's Talk," encourages visitors to start a conversation, leading to increased conversions. Technological Expertise Showcases:

Project Overview

For this project, we designed a professional and modern landing page for FortyTwo, a company specializing in ServiceNow Team Outsourcing. Our goal was to create a sleek, intuitive, and conversion-focused design that clearly communicates the company’s core services and value proposition to potential clients. This design aims to capture the target audience’s attention, present the services effectively, and encourage user interaction.

Value Proposition & ROI Section:

  • A powerful message about maximizing ROI on ServiceNow investment is included to further engage the audience. The use of metrics and financial outcomes helps establish trust and relevance to business leaders and decision-makers.
  • The background imagery of teams working in professional environments conveys the scale and efficiency of the service.


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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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Ekaterina Karavelova