Over the past two years, as a manager i `ve focused my efforts on building a strategic roadmap and processes for VBrand Visuals Design Studio. As a manager and designer, I knew that taking this step was essential—better late than never.
The journey began. How to build processess in a brand studio.
We dedicated time in our weekly meetings to refine our logo/brand process, laying the foundation for developing a complete visual identity.
We documented every step, calculated time, set criteria and indicators, defined the number of revisions, and established a structured way to educate and inform our clients without overwhelming their schedules. As a result:
💡 We reduced design revisions by 40%
💡 We improved client communication by presenting designs in a real-world context
💡 We introduced storytelling in logo design, analyzing the target audience and competition in relation to visual structure
💡 We now offer A/B testing and focus groups for design validation
The biggest transformation was in how clients perceive us—not just as designers but as strategic partners who truly understand their business goals.
👻 New clients quickly followed, and here are some key takeaways:
🥳 Analysis & Strategy – We start with an in-depth target audience and competitor analysis. Design isn’t just about aesthetics; it must be functional and align with the client’s business objectives.
🥳 Value Presentation – We present our designs in context—on business cards, social media, and packaging. This builds trust and showcases the practical application of our work.
🥳 Clear Boundaries – We set clear expectations for the number of revisions, timelines, and additional services. This eliminates misunderstandings and shows respect for the client’s time.
🥳 Business Thinking – Design is not just art; it’s a business tool. We approach every project with a focus on ROI and achieving specific goals.
This shift has redefined our role in the industry, proving that great design is more than just visuals—it’s a strategic asset. 🚀
This is how we switched from 5 people freelancing to a full grown brand agency.
Want to try our new working process. Contact us here: hey@visuals.bg
